Health Industry Policy and Market Monitoring Research
Comprehensive analysis covering regulatory dynamics, channel structure (e.g., retail direct sales 40%, meeting sales 20%, e-commerce 15%), and consumer trends.
Secretary-General of the Market Working Committee, China Health Care AssociationHealth Industry Research and Consulting ServicesBeijing BeijingFounded in 2006
Senior Health Industry Expert

With over 20 years of experience in policy research and market governance of the health industry, currently serves as Secretary-General of the Market Working Committee of the China Health Care Association and as independent director of several listed companies. Graduated from the Department of Chemical Engineering, Tsinghua University.
38 years
Years in the health industry
20+ years
Years of full-time service in industry associations (since 2006 as General Manager of Shuzheng Kangxun)
10+
Major strategic consulting projects led for large enterprises (including Tongrentang, GNC China, Health Yuan, etc.)
Shuzheng Kangxun (Beijing) Business Consulting Co., Ltd. is a leading third-party institution in China focusing on policy, market, and compliance research for the health and wellness industry. It has established a 'transition market' monitoring system and provides government decision-making support and corporate strategic consulting services.
Comprehensive analysis covering regulatory dynamics, channel structure (e.g., retail direct sales 40%, meeting sales 20%, e-commerce 15%), and consumer trends.
Leading the development of traceability systems for health foods, service quality grading standards, and offline no-reason return policies.
Holds a valid independent director certificate, serving consecutively as independent director for Shandong Homey (since May 2015) and Xiwang Food (since May 2017).
Long-term involvement in industry governance and self-discipline, leading the development of health food traceability and service quality grading standards.